Privacy Policy

This Privacy Policy explains how Lorena's Cleaning Services ("we," "our," or "us") collects, uses, and protects your personal information when you visit our website lorenasscleaning.com or use our services.

By using our website or services, you consent to the practices described in this policy.

1. Information We Collect

1.1 Information You Provide Directly

We collect information you provide when you:

• Fill out our quote request forms
• Contact us via phone, email, chat, or SMS
• Schedule cleaning services
• Sign up for our email newsletter
• Interact with our chat widget

This information may include:

• Your name (first and last)
• Email address
• Phone number
• Home address (street, city, state, ZIP code)
• Property details (bedrooms, bathrooms, type of home)
• Service preferences (frequency, type of cleaning)
• Information about pets in the home
• Special instructions or requests
• Payment information (processed securely by third-party payment processors)

1.2 Information Collected Automatically

When you visit our website, we automatically collect:

• IP address and device information
• Browser type and version
• Pages you visit and time spent on each page
• Referring website (how you found us)
• Approximate geographic location
• Cookies and similar tracking technologies

1.3 Third-Party Tools We Use

Our website uses the following third-party services:

• Google Analytics (GA4): For website analytics
• Google Ads: For advertising and conversion tracking
• Facebook Pixel: For advertising analytics
• GoHighLevel: For customer relationship management and communication
• Klaviyo: For email marketing
• LeadConnector: For chat widget functionality

2. How We Use Your Information

We use your personal information to:

• Provide cleaning services you request
• Schedule and confirm appointments
• Send service reminders and updates
• Respond to your inquiries and support requests
• Process payments
• Send marketing communications (only if you opt in)
• Improve our website and services
• Comply with legal obligations
• Prevent fraud and ensure security

3. Text Message (SMS) Communications

When you provide your phone number and consent to receive text messages, we may send you:

• Transactional messages: Appointment confirmations, service reminders, quote follow-ups, and booking confirmations
• Marketing messages: Special offers, discounts, and promotional content (only with explicit opt-in)

Message frequency varies. Standard message and data rates may apply.

To opt out at any time: Reply STOP to any text message from us. For help, reply HELP.

You may opt out of marketing messages while continuing to receive transactional messages related to your service.

4. Sharing Your Information

We do NOT sell your personal information.

We may share your information with:

• Service providers: Companies that help us operate our business (payment processors, email service providers, hosting services)
• Legal requirements: When required by law, court order, or government request
• Business transfers: In connection with a merger, acquisition, or sale of business
• With your consent: When you explicitly authorize us to share information

We do not share your information with third parties for their marketing purposes without your consent.

5. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Encrypted data transmission (SSL/HTTPS)
• Secure password protection
• Limited access to personal information
• Regular security assessments

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

6. Your Rights and Choices

You have the right to:

• Access: Request a copy of your personal information
• Correct: Update or correct inaccurate information
• Delete: Request deletion of your personal information
• Opt out: Unsubscribe from marketing communications
• Data portability: Receive your data in a portable format

To exercise these rights, contact us at lorenasscleaning@gmail.com.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your browsing experience, analyze site traffic, and personalize content. You can control cookies through your browser settings.

By using our website, you consent to our use of cookies as described in this policy.

8. Children's Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

9. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt out of the sale of personal information (we do not sell your information)
• Right to non-discrimination for exercising your rights

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this policy indicates when changes were last made. We encourage you to review this policy periodically.

Significant changes will be communicated via email (if we have your address) or a prominent notice on our website.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to read the privacy policies of any third-party sites you visit.

12. International Users

Our services are intended for users in the United States. If you access our website from outside the U.S., your information may be transferred to and processed in the United States.